CALLING CREATIVE & ENTHUSIASTIC DESIGNERS & MARKETERS
The Eileen Fisher Leadership Institute (EFLI) is an initiative of the Eileen Fisher Community Foundation (EFCF) developed to promote leadership in young people through transformative programs based in Westchester County NY. The initiative is rooted in the philosophy that young people can be designers of their own lives and is based on the EILEEN FISHER Inc. practices of creativity, confidence, connection and community.
Having just completed the seventh summer of EFLI programming, the Institute is re-organizing and visioning for the future. Over the past seven years, programs have expanded to national and international ventures and we are seeking support in helping to refine and hone our voice and messaging.
In this part-time, role, the Marketing and Design Coordinator may work remotely, ideally with the ability to occasionally work from or meet at our Irvington NY headquarters (easily accessible from NYC).
Support all activities related to design, marketing and outreach included but not limited to:
Marketing & Advertising
Create and manage overall program marketing strategy with Program Managers
Create all program materials (graphics and physical products) for outreach, including posters, brochures, postcard, email campaigns, flyers, print ads and more.
Create, target and send ongoing email campaigns (with deadlines set by the EFLI core team)
Continuously Update Email Mailing Lists
Website Design & Maintenance (currently on a Squarespace platform)
Manage all web elements from design to copy
Maintain current brand imagery
Understand and build audience
Ongoing Design/Graphics Work
Format program reports to fit within EFLI style guides
Graphics for Social Media Campaigns (as concepted by social media manager/consultant - working together)
Creation of fundraising materials (i.e. graphics/images for gala, fundraising events, social media campaigns, etc.)
Create promotional materials for all programs/events/initiatives
Strong portfolio of relevant graphic design work
Understanding of marketing strategies towards youth - pre-teens and teens
Ability to shift language and design to match audience and desired outcomes
Ability to work within tight deadlines
Outstanding interpersonal and communications skills
Impeccable organizational tactics
Experience working with youth - valuing the voice of young people
Much of the EFLI philosophy and work culture is based on the EILEEN FISHER Leadership Practices:
"Work is about the product, but it's also about relationships. It's about the people and the way we work together. To focus on those relationships has been really meaningful for us." - Eileen Fisher
Communicate Our Vision
Lead from the EILEEN FISHER mission. Use it as our compass.
Communicate the big picture. Guide the work in connection to the big ideas.
Help others gain insight into how their roles evolve the whole.
Integrate the values of the company into everyday experience.
Model the EILEEN FISHER philosophy with our partners, customers and communities.
Keep it Simple
Focus on what's really important and set priorities.
Simplify the work as much as possible. Question the pieces that feel complicated.
Create thinking time for one's self and others.
Explore possibilities. Follow curiosity.
Believe in new ideas even if they don't fit right now.
Help people infuse their ideas within the context of the whole.
Creative thinking and risk-taking often lead to a bigger place.
Team with People
Bring people together. Collaborate. Individual voices contribute to and enhance the whole.
Invite many perspectives into discussion and decision-making. A leader is never alone.
Team with other leaders, share ideas and information. Support and enrich each other.
Seek ways to partner, cross-pollinate! Our work is connected.
Excite, motivate, involve - embrace each person's energy.
Inspire people to engage their passion, creativity, strengths and skills in the work.
Appreciate and acknowledge everyone's efforts and contributions.
Be present. Be accessible. Listen. Ask questions. Share information.
Learn more about and respect other people's perspectives.
Find your voice. Trust and express it. Share your own ideas. Integrate your thinking into the big picture. Be conscious of how your presence and style affect others.
Tell the Truth
Be authentic. Tell the truth with great kindness.
Be open about mistakes. We make them every day. In the middle of a mistake we discover a new solution. There are infinite opportunities to learn.
Nurture Growth in Others
Support people in knowing their passions, strengths and work styles.
Celebrate who they are.
Create a shared vision of each person's path. Develop shared expectations.
Help people to set priorities and balance the varying elements of their work lives.
Encourage them to seek new challenges and possibilities. Every person expands the company's potential.
Support people to find meaningful ways to take care of themselves.
Help people find ways to reduce stress.
Nurture Growth in Yourself
Know yourself. Be yourself. Embrace your authentic style.
Deepen and engage your strengths and passions - that's how you make the most valuable contribution.
Identify where you want to grow. Stretch yourself.
Value other people's gifts. Draw on them - they complement your own.
Nurture your well-being.
Model a balanced life and support others to do the same.
Create a Joyful Atmosphere
Have fun every day. Focus on the positive. Inspire others to be positive.
Discover the possibilities in each situation.
Honor and celebrate our diversity. Together we create something wonderful.
EFCF is an EOE.